Just like most of you, I recently
downloaded Apple’s new iOS7 update. And I couldn’t help but compare this operating
system to our Zeta Omicron Chapter. I know it’s silly, but hear me out:
The update has several amazing new
features – or as we call them in ZO, new members. It took a lot of work from
programmers, designers, and executives to create a functioning operating
system, just like it took Headquarters, Alyssa, Joni, and now Courtney to build
up our Wake Chapter. And just like iOS7, now we’re out. Anyone could choose to
download us – or not. And that is an exciting, albeit nerve-wracking
experience. But just because one recruitment season was successful doesn’t mean
we can relax. Apple employees are already at work on iOS8, just as we now turn
to Spring Recruitment. And we need to advertise. Our letters are the same as
the logo on the back of an iPhone. And every little bug we have affects how
people view our brand.
I personally love Apple
advertisements. They are simple and elegant, displaying the positives of
purchasing their product, rather than tearing down another company. I’ve never
seen an Apple-produced attack ad. But I’m sure you have all seen the ads for
the Windows tablet, where Siri wails pathetically about how she can’t do
anything compared to her competitor. To me, the commercial seems like a petty
attack. We, as the classy women we are, need to shy away from comparing
ourselves to other sororities. Let’s look at our own wonderful qualities and
show them to the world!
But what is advertising without
execution? If all Apple did was spend billions on ads about how wonderful their
products were without working to improve themselves, people would catch on
quickly and stop buying. The same is true for us. We can advertise love and
Theta sisterhood all we want, but if no one attends sisterhood events, or
spends time with each other, everyone will notice. Maintaining infrastructure
is just as important as branding.
Just like your updated home screen,
Zeta Omicron looks beautiful and fresh. Everyone scrambled to download iOS7
because it was new and frequently talked about. But after long, the update
won’t be new anymore. It will come standard on later phones, and even later something
else will come along. Theta won’t be new soon. We will need a different
adjective to describe ourselves. And it’s up to all of us to define what that
adjective is.
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